Digital Marketing Executive

Job description

Allianz plc

 

Allianz Insurance has been serving businesses and communities across Ireland for more than 100 years. We are part of Allianz Group, the world’s leading insurance group operating in 70 countries worldwide, employing 159,000 people, and serving almost 122 million customers. Here in Ireland, we have over half a million customers and offer products such as motor, home, renters, landlord and pet insurance to our retail customers, in addition to meeting the insurance needs of small, mid, and large commercial customers and community-based organisations.

Our purpose is to secure the future for our customers, employees and partners to give confidence in tomorrow. To deliver this goal we are now hiring a Digital Marketing Executive.

As a proud local and global partner of the Olympic and Paralympic Games, 2024 will be an exciting year for Allianz Ireland along with our continued work with the GAA, Women’s Aid and the DSPCA.

 

The Role

 

This role sits within the Digital Distribution Team which is a key part of the multi award winning Allianz  Marketing Team. The role is a key contributor to our Digital Marketing agenda. The role participates in the wide range of Digital Marketing activities supporting our various Digital Marketing & Digital Platform Specialists.

 

Role Responsibilities

 

·  Support our platform specialists in working on our website content management for our core websites. This includes, writing and publishing content and reviewing existing content.
·  www.allianz.ie
·  www.myallianz.ie
·  www.allianzbroker.com
·  Search Engine Optimization & related content  marketing
·  Support our Digital media buying specialists in PPC, SEM, Video, Display & Social media advertising activities 
·  Support our Customer Marketing activities – Campaign preparation and execution of e mail / sms campaigns to enhance retention of our home, motor & pet portfolios, our cross selling activities and our sales initiatives
·  Support in running our Allianz rewards loyalty platform
·  Collaborate with Marketing Communications  colleagues to standardize brand delivery in customer marketing activities

Required Experience and Qualifications

Essential Criteria

 

·  Minimum of one years’ experience working in a marketing / digital marketing environment
·  Third level or postgraduate qualification in Marketing  
·  Demonstrable intermediate proficiency with MS Office, particularly MS Word and Excel

 

Desirable Criteria

 

·  Experience in working with Digital Advertising platforms ( Adwords etc.)
·  Experience in E mail marketing 
·  Experience with Content management software, web analytics & SEO 
·  Experience in working within the  regulatory frameworks which influence Financial Services including Data Protection, Central Bank Consumer protection codes, etc.
·  Plain English qualification or experience in Direct marketing copy creation, authoring, editing and optimisation
·  APA, CIP or ACII qualification

47061 | Marketing & Design | Professional | Non-Executive | Allianz Ireland | Full-Time | Permanent

 

 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Great to have you on board. Let's care for tomorrow.